Sleep-ins awakes to a fresh new identity

Sleep-ins was a unique range of elegant and comfortable nightwear with the advantages of quality, style and affordable pricing sewn in, available in MBOs as well as stand alone stores.
The client brief was to revamp, rejuvenate the existing brand since they plan to come up with chain of exclusive stores by the name of Sleepins with a more urban appeal. The stores would market women's night wear as a product line, later extending it to lingerie and comfort wear for the family (women, men & kids)
Initial challenge was to create new brand identity which will be apt for the nightwear brand and which could later be extended to casual and comfort wear. It also needed to be appealing as store signage. After understanding the client's requirement, a new contemporary & inviting brand identity was created. Xebec conducted a small study & came up with the new brand identity which gave a facelift to the brand.
Based on this newly created brand identity, Xebec developed the entire corporate identity, brand signature for sub brands, product packaging, and marketing collateral.
In consequent phases the plan is to open maximum number of stores, increase footfalls at existing stores, advertise aggressively and then extend product line to lingerie, comfort wear for men & kids as well.