Single brand, double challenge

RL1854, a new brand had 2 clearly defined target audiences and 2 different tasks: one a chain of stand-alone stores selling fashion jewellery and two, internationally styled bangles being sold online.

Xebec designed an innovative and stylish magazine campaign for the bangle portal that effectively drew customers to the site. For the store, Xebec designed marketing ad campaigns & in-store branding using the internationally-acclaimed model, Monikangana Dutta besides an educational campaign to inform customers about the hidden truths of gold-plated jewellery.