The many shades of retail branding

From branding, positioning, packaging, press & outdoor advertising – Xebec partnered with Liebe, for their complete retail communication.

Xebec came up with the idea of a chameleon, as a unique brand property to express certain brand values. We drew an analogy between the chameleon’s changing of colours when it senses a change of situation or impending danger with the ever-new styles and hues of the Liebe range that would set the trend for men’s fashion every season.