Gaining customers for weight loss

Gold’s Gym, the international brand of gym & health centres, wanted a hard-hitting campaign to draw more clients for their weight loss solutions.

Using road signs to illustrate and convey the various weight loss solutions on offer, Xebec designed an innovative campaign that drew Mumbai’s ‘heavy weights’ to Gold’s Gym. It was a welcome change from the typical advertising that uses visuals of obese people to convey the message.