Bia - Communicating, woman-to-woman!

Launching and popularizing Bia, an urban brand of women’s clothing to be sold through exclusive outlets, was a project close to our hearts. As an agency with a large number of women professionals on its team, Xebec was able to add a special value to this assignment. Logo, positioning, tags and labels, store interiors, signages – Xebec played a vital role in shaping the brand Bia. As for the advertising, which covered both press and outdoor, Xebec designed a campaign that used stylish photography to display the Bia range and engage the cosmopolitan, urban woman.